Alicia Dougherty is a Los Angeles native. She grew up in the entertainment industry and discovered the transformative power of make-up during the seven years she was a competitive dancer. Dougherty began her career at fourteen at the Adderley School of Performing Arts where she studied musical theater and dance. At sixteen, she apprenticed with Judy Haft, make-up artist. During college, Alicia attended the Make-Up Designory in Burbank, California where she received certification in beauty make-up as well as hair styling. She graduated from the Archer School for Girls and from Loyola Marymount University with a B.A. in Art History. She has been perfecting her skill set since she committed to her profession and has several student film credits as well as a developing list of individual clients.

My mission is to create beauty and explore its many forms and manifestations, from enhancing an individual's perception of their own beauty to executing concepts for a variety of media. My purpose is to ignite the passion necessary to convey the balance between reality and the visual expression of imagination.


  • Beauty Make-up & Hair Styling


  • Natural
  • Make-Up: Facial Analysis
  • Period Styles
  • Curls and Waves
  • Updos
  • Extensions.
  • Make-Up Design. Hair Styling: Blow Dry
  • Corrective Make-Up
  • Fashion
  • Avant Garde
  • Bridal